The dawn of Soulful Sunrise…
A conversation in 2016 with my business mentor about how much I loved to party, but just couldn’t deal with hangovers anymore.
I can remember saying “if only we could party into the day and then be home in our PJ’s in time to watch Strictly…” She pointed me in the direction of Morning Gloryville, a sober morning rave in London, and so I booked my ticket immediately.
I can remember my first event on a Saturday morning, 7am in Notting Hill, where my partner and I were greeted at the door to the venue by a man in a white coat with a giant inflatable syringe saying he needed to inject our heart with love before we could enter.
I was like, ‘Where have these people been all my life???’ I remember feeling so overwhelmed and moved by how people wanted to genuinely experience joy and bring lightness to the world. It was as if it woke up part of me that had been a little dead for a while and I felt alive!
After a year of attending the wonderful Morning Gloryville parties in London, I decided that Cardiff needed a bit of this magic too. So I created Soulful Sunrise initially as a way for people to start their day in a positive, uplifting and soulful way. We’ve had 6am summer beach parties, harvest festivals before school, yoga, hula hooping and Christmas carolling all before 9am. Sending people into their day with a smile on their face and a groove in their heart.
Now Soulful Sunrise has evolved into a collection of experiences…
Soulful Sunrise
Early morning wellness party. Where we shimmy our way into the day with soulful tunes, yoga, breakfast and feel good vibes. We know that life can be hard and serious sometimes and often we postpone our happiness until the weekend, the holidays or even retirement! So we want to remind people that life is amazing and it’s happening right now! Bring your mates, your boss, your Nan, your kids, everyone is welcome.
Soulful Sunset
All the magic of our sunrise experience, but a little more ‘grown up’ maybe. Think after work drinks, but without the pressure to get sloshed. There are few ways to socialise and have a night out without booze but we know it is totally possible to party without the hangover.
Soulful Storytelling
A night where we bring people together through the powerful medium of story. We like to talk about the tough stuff in a light-hearted way, and create a lovely informal conversation with the audience. With live music and our super duper sober bar because we want people to be really in the experience rather than out of it.
Values of all Soulful Sunrise experiences
Joy as an antidote.
This is the medicine to combat stress, anxiety and loneliness
Inclusivity.
Creating spaces where people feel accepted and free to be themselves
Experiences that fill us up not wipe us out.
Our experiences are booze free zones. We like to party without the hangover.
Connection.
Through music, storytelling and dance.
Banish the ‘Live for the weekend’ culture.
We don’t believe in postponing happiness. Life is a miracle and it’s happening right now.
I see Soulful Sunrise as a bit of magic medicine, as a kind of antidote to stress, to anxiety, to loneliness…
Soulful Sunrise experiences are for people who…
⭐Want to shake up the routine and be a positive disruption in the world
⭐Want to live life more consciously, mindfully and with purpose
⭐Are looking for alternative ways to socialise without the need for alcohol and drugs
⭐Maybe want to come to an event alone and feel accepted and welcomed
⭐Love music and dance
⭐Are up for trying new things
⭐Want to be reminded of the good in the world
⭐Wanting to reconnect with their playful inner child
⭐Care about people and the planet
⭐Want to feel alive and have more joy in their life.